About 41% of consumers were not able to recognise the top listed Adwords were paid-for placed adverts, and considered them to be the most reliable and accurate results, according to a new report. According to the report from Bunnyfoot, 81% of web users clicked on Google Adwords rather than general search results, with only 19% scrolling down for the organic returned matches. Another report from GroupM UK revealed that women are likely to click on paid search returns compared to men.