24/7 Real Media, a company known mainly for representing and serving online advertising on websites and portals, Tuesday announced deals to handle ad sales for two digital TV providers, U.K.-based ntl
and Telewest. The company said the British digital TV providers would utilize 24/7 Real Media's Open AdStream Central system as the "ad serving solution" for campaigns targeting their digital TV
subscribers who access interactive applications. The TV providers, which serve more than 2.4 million digital TV subscribers, will utilize the same reporting systems utilized by 24/7 Real Media's
online media clients.