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Most Email Marketing Messages Are Opened on The Day They Arrive: Epsilon
- Direct Marketing News, Wednesday, July 17, 2013 1:40 PM
Two-thirds of email marketing messages are opened on the first day that they are delivered in the inbox and a third are opened within two hours of being sent, according to Epsilon. "After 48 hours,your email is effectively dead," Quinn Jalli, SVP of digital marketing solutions at Epsilon told a room full of marketing executives last week, according to Direct Marketing News. Jalli also revealed that 96% of email clicks occur within three months of a customer's last interaction. In addition, half of all people who engage with a brand via email do so in the first week.
