In July of 1982, People magazine, with a cover image of a newborn Prince William, sold 2.6 million copies. Will the royal baby, due anytime, outdo him? U.S. magazines hope so.
“US Weekly, which has its European bureau chief and a bullpen of stringers at the ready, is one of only 10 press outlets allowed in a private area outside the hospital,”
according to Ad Age. “There they will wait to snap pictures of Princess Kate holding the baby when she leaves the hospital. On its website, the magazine will stream live video from
outside the hospital.” People magazine is the only other U.S.-based publication with this access.
Read the whole story at Advertising Age »