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'Journal Of Public Health': Calorie Info Counterproductive

Nutrition information may not keep customers from super sizing. A new study of McDonald’s patron’s food-purchasing behavior finds that providing information about recommended calorie intake coupled with posted calorie information not only doesn’t reduce calorie intake, there is some evidence that such recommendations may promote purchase of higher-calorie items. The study, “Supplementing Menu Labeling With Calorie Recommendations to Test for Facilitation Effects,” has been published online in the American Public Health Association’s American Journal of Public Health

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