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Around the Net
Under Armour Enlists Superman, Batman In Game Plan
- NYSportsJournalism.com, Wednesday, July 24, 2013 8:05 AM
An alliance between Under Armour and Warner Bros.-DC (Comics) Entertainment has produced a line of Alter Ego apparel and footwear designed to make athletes and consumers feel heroic as they embark or continue on their quest to improve themselves physically and mentally, which Under Armour will support with NFL and other related marketing.
