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Publishers Need To Heed Video's Call

  • Poynter, Monday, July 29, 2013 11:39 AM
The time has finally arrived for news publishers to mount serious video efforts, according to Poynter’s Rick Edmonds. “The time is right with audience moving from desktop to mobile, where video accounts for a much larger share of news consumption,” he writes. Moreover, “advertiser demand is robust and expanding, and the going rates ($25 per thousand impressions is typical) are multiples higher than what static banner ads command.”

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