Around the Net
Intuit To Buy Super Bowl Ad For Customer
- Business Insider, Thursday, August 1, 2013 8 AM
Tax preparation software company Intuit is spending millions on its very first Super Bowl ad for the 2014 game. But the half-minute spot is for a one of its customers. As part of the Intuit Small Business Big Game competition, small businesses have until September 22 to write a 600-word explanation of why they deserve the ad. The public will vote for the top 20 and then Intuit's 8,000 employees will narrow it down to the top four. The winner will be announced Dec. 1 and then start shooting with RPA.
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