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Mayer's Uncertain Path For Yahoo

Just over a year after Marissa Mayer was brought in to save Yahoo, whether she will succeed or fail remains uncertain. Bloomberg Businessweek takes nearly 3,000 words to consider the issue and the many challenges that Mayer still faces, from mobile monetization to her less than cozy relationship with Madison Ave. “To be out there meeting with clients and advertisers is not her thing,” Marla Kaplowitz, the chief of media agency MEC North America, tells the magazine.

 


Read the whole story at Bloomberg Businessweek »

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