DataXu Joins IBM's Digital Data Exchange Network

  • August 1, 2013

DataXu today announced that it has joined the IBM digital data exchange (DDX) network. IBM DDX is an automated tag management system and is part of IBM's Digital Analytics group.

The partnership allows advertisers using IBM Digital Analytics and DDX tag management to integrate their customer data with DataXu and deliver ads to customers across display, social, mobile and video channels without needing to retag their website.

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