- Adweek, Thursday, August 8, 2013 4:22 PM
Condé Nast's
Wired magazine officially rolled out Amplifi, a division tasked with creating branded content "that's highly tailored to the
Wired reader while labeled as
promotional," writes Lucia Moses. "At the heart of the operation is a vetted roster of writers, filmmakers and others. Some have even worked for
Wired editorial in the past, but they’re
not current contributors, so as to avoid any journalistic conflicts of interest."
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