• Women's Wear Daily, Monday, August 12, 2013 2:51 PM

Dead celebrities on magazine covers (most recently, Princess Diana) are key to high newsstand sales for Vanity Fair, where they've practically become an institution to be lampooned -- but also a trend echoed by the likes of Town & Country. "What genre of books is most popular? Biographies. And those are often about dead people,” T&C editor in chief Jay Fielden tells Erik Maza.

But some live celebs are top sellers for other pubs, according to numbers quoted here from the Alliance for Audited Media. And "Beyoncé trumps everyone, even the First Lady of the United States," writes Maza.

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