"Search engines continue to be the primary tool people use to navigate the Web," said Jason Levin, analyst, Nielsen//NetRatings. "With the big search players having recently updated their search capabilities, Internet users should expect to find even better search results from the major search engines in the near future."
Top 5 Search Destinations, January 2004 (U.S. Home and
Work)
Unique Audience (000) | Active Reach (%) | |
1. Google | 59,327 | 39.37 |
2. Yahoo! Search | 45,774 | 30.38 |
3. MSN Search | 44,651 | 29.63 |
4. AOL Search | 23,394 | 15.53 |
5. Ask Jeeves | 12,792 | 8.49 |
And, Nielsen//NetRatings top sites in computers, electronics, education, careers, travel and automotive during mid February at home:
Top 10 Computers & Consumer Electronics Destinations Week ending Feb. 22, 2004 | ||
Unique Audience (000) | Active Reach (%) | |
Microsoft | 41,903 | 37.33 |
Real | 9,608 | 8.56 |
Gator Network | 5,282 | 4.71 |
Apple | 5,279 | 4.7 |
WhenU | 3,943 | 3.51 |
McAfee | 3,822 | 3.41 |
KaZaA | 3,165 | 2.82 |
eBay Electronics | 3,048 | 2.72 |
Hewlett Packard | 2,967 | 2.64 |
FunWebProducts.com | 2,901 | 2.58 |
Top 10 Education & Careers Destinations Week ending Feb. 22, 2004 | ||
Unique Audience (000) | Active Reach (%) | |
Monster | 3,007 | 2.68 |
CareerBuilder | 2,539 | 2.26 |
Yahoo! HotJobs | 1,536 | 1.37 |
U.S. Dept. of Education | 1,254 | 1.12 |
AOL Research & Learn | 782 | 0.7 |
ChooseADegree | 743 | 0.66 |
Merriam-Webster | 540 | 0.48 |
University of California at Berkeley | 436 | 0.39 |
harvard.edu | 436 | 0.39 |
About Homework Help | 434 | 0.39 |
Top 10 Travel Destinations Week ending Feb.15, 2004 | ||
Unique Audience (000) | Active Reach (%) | |
MapQuest | 4,997 | 4.43 |
Expedia | 3,129 | 2.78 |
Orbitz.com | 2,470 | 2.19 |
Travelocity | 2,245 | 1.99 |
Southwest Airlines | 1,656 | 1.47 |
AOL Travel | 1,417 | 1.26 |
Hotels.com | 1,271 | 1.13 |
Hotwire.com | 1,096 | 0.97 |
Yahoo! Travel | 1,042 | 0.92 |
tripadvisor | 1,038 | 0.92 |
Top 10 Automotive Destinations Week ending Feb.15, 2004 | ||
Unique Audience (000) | Active Reach (%) | |
eBay Motors | 3,581 | 3.18 |
Kelley Blue Book | 908 | 0.81 |
MSN Autos | 707 | 0.63 |
AutoTrader.com | 701 | 0.62 |
Cars.com | 450 | 0.4 |
Autoweb.com | 410 | 0.36 |
Ford | 408 | 0.36 |
AAA | 405 | 0.36 |
carsdirect.com | 384 | 0.34 |
Honda | 364 | 0.32 |