In his first-ever post on LinkedIn, WWP chief executive Martin Sorrell revealed "an ambitious new target in WPP's race to maintain its digital edge over rivals, aiming for as much as 45% of the
marketing services giant's total... revenues to come from digital sources by 2018," writes Mark Sweeney. That goal outpaces the current total of 30% of the company's revenue as digital.
Read the whole story at The Guardian »
