TechMedia Network has this week named Michael Hannon VP of yield and revenue optimization. Hannon joins the company from PulsePoint, where he served as General Manager of their RTB
exchange and advertising operations.
At TechMedia, Hannon will be responsible for leading "both premium sold and programmatic advertising fronts," the release says. Mike
Kisseberth, chief revenue officer at TechMedia, also stated that the company hopes Hannon will help TechMedia "expand [the company's] programmatic capabilities."