Optimost announced yesterday the addition of a product allowing clients to optimize key Web and landing pages based on a variety of audience segments such as specific keywords, ad banners, and
traffic sources. Optimost plans to offer demos this week at AdTech. Ask Jeeves, Inc., NextStudent and RealNetworks, Inc. are the first clients to tap Optimost to conduct real-time multivariable
testing based on various combinations of audience characteristics.