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Google Glass Could Track Eye-To-Ad Contact

If nothing else, Google Glass could help marketers figure out which ads are catching consumers’ eyes. Yes, Google was just granted a patent for "pay-per-gaze" advertising, which, as The Verge reports, “would employ a Google Glass-like eye sensor in order to identify when consumers are looking at advertisements in the real world and online.”


Read the whole story at The Verge »

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