General Mills tapped roster agency McCann Erickson to handle creative chores on its Pillsbury brand, previously handled by Saatchi & Saatchi. McCann Erickson also handles Nature Valley and
Hamburger Helper under the General Mills umbrella. Saatchi & Saatchi New York handles General Mills brands like Cheerios, Wheaties, Lucky Charms and Fruit by the Foot, among others.
