Around the Net

MTV Broadens Social Strategy For VMA

  • Cnet, Thursday, August 22, 2013 3:08 PM
MTV, expecting a record total of tweets for Sunday's Video Music Awards -- last year it garnered over 19 million -- is moving beyond mere numbers, focusing instead "on the quality of how viewers interact by providing more tools for more dedicated activity -- and tweaking ways to explore the show outside the linear broadcast," writes Joan E. Solsman. For example, it developed "a real-time GIF-It tool that allows fans to generate their own animated GIFs of show moments to share with their social networks."

Read the whole story at Cnet »

Next story loading loading..