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'NY Times' Tests Suggested Tweets In 'SNL' Article

  • Poynter, Friday, August 23, 2013 3:12 PM
The New York Timesfeature on "Saturday Night Live" auditions includes an experiment: "highlighted sentences that you can click to tweet," writes Andrew Beaujon. Times Deputy Editor of Interactive News Marc Lavallee explains the thinking behind this test, noting that "he 'vastly' prefers seeing tweets that quote a story rather than share its headline and link, and the Times was curious to see if people would use quotes it planted through the story," according to Beaujon.

If we were big tweeters, we'd definitely focus on this sentence from former "SNL" castmember Rachel Dratch: "They said: 'We’re not taking any women this year. But maybe next year.'” Huh? But if you've read the book "Live From New York," you'd find a lot of the same material there. Bottom line: Lorne Michaels has all the power at 'SNL,' and he's one dude who can't be easily figured out.



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