• Forbes, Monday, August 26, 2013 8 AM

General Motors' biggest division will be doing a juggling act with oblong and round footballs next year: besides retaining a multi-year sponsorship of  Manchester United soccer club, the automaker is back in the Super Bowl after sidelining this year.  The automaker will launch 12 new vehicles this year and next, so being first string at the game is probably not a bad call. A starting position in a Super Bowl ad pod is around $4 million, but Chevy's new CMO Tim Mahoney likes it just fine as he used that strategy to great effect when he was at Volkswagen.

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