Consumers open 49% of all marketing emails on mobile devices, and then go to their desktops to react to those offers, according to a recent report by Yesmail Interactive. The report,
which analyzed about 5 billion marketing emails sent by Yesmail Q2 2013, also revealed that 23% of consumers click on an email after opening it on a desktop and only 11% click
after opening it on a mobile device.
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