EA Sports wanted to know how fast people would run for a free advance copy of the 25th anniversary edition of the iconic videogame, so they asked fans via social media to show up at a track-and-field venue in Orlando and then sent cover star and NFL Hall of Fame running back Barry Sanders, fresh off a Madden NFL 25 Pepsi Max commercial supporting the game's release today (Aug. 27), to hand out 100 copies to the quickest and best of the bunch.