What does it mean when a top company executive sells thousands of stock shares? Some analysts believe the stock price will continue to rise. Others put the stock on hold. Eric Schmidt sold 19,808 shares of Google stock at $872.04 per share for a total value of $17,273,392, reports Wall St. Cheatsheet. The shares recently traded at $850.15 -- down $21.89, or 2.51% since the sale.