Around the Net
Silverpop Releases Tool For Web Targeting Based on Email Data
- CMSWire, Wednesday, August 28, 2013 3:28 PM
Email marketing services provider Silverpop has released a new tool that helps marketers create personalized email campaigns. It's called Smart Content and it allows marketers to use email profile data to create a more personalized experience when a customer visits a company's site. When a customer visits the site, the website identifies who they are and uses this data to populate the page.
