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Silverpop Releases Tool For Web Targeting Based on Email Data

  • CMSWire, Wednesday, August 28, 2013 3:28 PM

Email marketing services provider Silverpop has released a new tool that helps marketers create personalized email campaigns. It's called Smart Content and it allows marketers to use email profile data to create a more personalized experience when a customer visits a company's site. When a customer visits the site, the website identifies who they are and uses this data to populate the page.

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