Pitch Pitch: MediaCom Hypes Skype

WPP's MediaCom Sport unit has signed English cricket legend Nasser Hussain in an endorsement deal to promote Internet phone and video conferencing service Skype via event marketing, live appearances, digital, print and radio advertising.

Hussain, who captained England’s team for 45 matches between 1999 and 2003, was born in Madras, India and currently is a commentator for Sky Sports and ESPN Star India. During his professional career he scored more than 20,000 runs including 52 centuries.

Hussain will be on hand during the “Skype Speedbowl Challenge,” an in-stadium promotion at the Skype Pavilion in which fans can compete to be the fastest cricket bowler as measured via a speed gun reader. The top bowlers will have their names featured on the digital screen, as well as a chance to bowl out cricket legend, Nasser Hussain.



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