• by Jack Loechner , Staff Writer @mp_research, November 13, 2004

Current Events and Global News Top Sites, Demographics, Advertisers, Ad Sizes and Delivery

A detailed look at current events and global news sites with demographics, ad styles, sizes and technologies.

Top Online Current Events & Global News Destinations Week ending Oct. 24, 2004 US, Home

Brand or Channel	Unique Audience (000)	Active Reach (%)
AOL News	6,814	6.43
Yahoo! News	6,026	5.69
CNN	5,792	5.47
MSNBC	4,150	3.92
Gannett Newspapers and Newspaper Division	2,339	2.21
NYTimes.com	2,192	2.07
USATODAY.com	1,961	1.85
Knight Ridder Digital	1,894	1.79
Internet Broadcasting Systems Inc.	1,832	1.73
Tribune Newspapers	1,779	1.68

Source: Nielsen//NetRatings NetView

Demographic Data for Current Events & Global News Category
Month of September 2004 US, Home

Target	Unique Audience (000)	Audience Composition (%)
Total	57,406	100
Male	27,852	48.52
Female	29,554	51.48
Age
2 - 11	1,996	3.48
12 - 17	5,305	9.24
18 - 24	3,331	5.8
25 - 34	9,132	15.91
35 - 49	18,063	31.46
45+	25,897	45.11
55+	13,888	24.19
65+	5,541	9.65
HH Income
$ 0 - 24999	3,619	6.3
$ 25000 - 49999	13,644	23.77
$ 50000 - 74999	16,103	28.05
$ 75000 - 99999	10,704	18.65
$ 100000 - 149999	8,342	14.53
$ 150000+	3,813	6.64
No Response	1,181	2.06

Source: Nielsen//NetRatings NetView

Data focuses on the Web Media World & Local News Segment Week Ending Oct. 24, 2004 US, Home and Work

Top 20 Advertisers
Company	Impressions (000)	Share of all Impressions
The Walt Disney Corporation	8,114	19.8%
Landmark Communications, Inc.	6,305	15.4%
MyWeather, LLC	6,089	14.9%
Internet Broadcasting Systems, Inc	5,827	14.3%
Tribune Company	2,162	5.3%
NewsMax.com	1,736	4.2%
The McGraw-Hill Companies, Inc.	1,283	3.1%
Daily Record	815	2.0%
MetroSpy	762	1.9%
Time Warner Inc.	751	1.8%
The News-Press	734	1.8%
The Poynter Institute	712	1.7%
NewsStand, Inc.	543	1.3%
The Los Angeles Newspaper Group	488	1.2%
The Washington Post Company	478	1.2%
The Day Publishing Co.	401	1.0%
Gannett Co., Inc.	327	0.8%
Pacific News Service	260	0.6%
The New Republic	256	0.6%
Trade The News	249	0.6%
Total	40,891	100.0%
Top Ad Sizes
Dimensions	Impressions (000)	Share of all Impressions
Button #1	8,929	21.8%
Leader Board	8,328	20.4%
Button #2	7,085	17.3%
Full banner	3,855	9.4%
Rectangle	3,081	7.5%
Skyscraper	1,999	4.9%
Micro bar	1,778	4.3%
Vertical banner	1,361	3.3%
Square button	1,264	3.1%
Medium rectangle	898	2.2%
Wide skyscraper	833	2.0%
Non-standard	380	0.9%
Half banner	340	0.8%
Square	315	0.8%
Large rectangle	249	0.6%
Vertical rectangle	192	0.5%
Total	40,887	100.0%
Ad Delivery Types
Ad Delivery	Impressions (000)	Share of all Impressions
Inline	40,463	99.0%
Pop-Up	332	0.8%
Pop-Under	94	0.2%
Total	40,889	100.0%

Source: Nielsen//NetRatings AdRelevance