Qualcomm Uses Opera Mobile App to Deliver Contextual Messages on the Cell

  • November 17, 2004
Qualcomm Inc. and Opera Software today announced a deal that will introduce mobile users to contextual shopping capabilities via Opera's mobile Web browser and Qualcomm's BREW® platform. Opera's contextual shopping capabilities allow operators to give users the opportunity to purchase and download contextual-based content such as applications, ringtones, wallpapers, and skins. For example, if using the Opera mobile Web browser to search for an update on the latest basketball scores, a BREW-based contextual message would let the user click-through to purchase a basketball game, or other basketball related mobile applications like a wallpaper.
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