Around the Net
Darden Media Buys 'Maxim'
- Adweek, Friday, September 13, 2013 11:17 AM
Maxim, "the lifestyle title that once defined men's magazines in the U.S.," has been sold to Darden Media Group for an undisclosed sum in a "deal expected to close by the fourth quarter of this year," writes Lucia Moses. Currently the title includes 15 international editions and digital extensions, but Darden -- "formed earlier this year by Cal Darden Sr., a retired United Parcel Service senior vp" -- expects to "extend the brand across cable, radio and music platforms," writes Moses.
