New Birds Eye CEO Belio Leoni Sceti is looking to reposition Birds Eye and is starting by repitching its agency accounts. Reports are he wants to hire 20 new staffers in marketing and new product
development to shift perception of the frozen sector from "desperation" to "inspiration." Birds Eye dates back to 1922 when Clarence Birdseye, a biologist for the U.S. government, set up Birdseye
Seafoods and patented the "quick freezing" process.
Read the whole story at The Telegraph »