SourceKnowledge, a Canadian online video ad company, this week announced a partnership with LiveRail to integrate LiveRail's real-time bidding (RTB) publishers into the SourceKnowledge
ad serving system. SourceKnowledge hopes the partnership will allow them to reach a greater audience via RTB.
The partnership is a result of the agencies and brands SourceKnowledge
works with "embracing programmatic buying," Patrick Hopf, president and co-founder of SourceKnowledge, said in a statement.