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Around the Net
Volvo Stays Safe, But Has Fun
- Automotive News, Tuesday, September 17, 2013 8:02 AM
Volvo has played with Mercedes-Benz owners in recent campaigns, depicting them as snobby. The effort continues. Auto News talks to Tassos Panas, Volvo's VP marketing and product planning since January 2012. He says the message will evolve more in 2014 as Volvo tries to reassert its brand identity.
