- Adweek, Tuesday, September 17, 2013 9:31 AM
Bank of America is running a takeover unit at the top of the NYTimes.com homepage that when clicked, will activate a Webcast of the Times’ Schools for Tomorrow education conference, reports
Adweek. This marks a first: An advertiser is hosting a live Webcast of a Times conference within an ad unit, which will carry the all-day conference, starting Tuesday morning. Advertisers have run
edit content in the newspaper's ad units before; this is unique because the BofA effort is live and streaming.
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