Around the Net
Baskin: Corolla Ad Wallows In Vagueries
- Advertising Age, Thursday, September 19, 2013 9:34 AM
Jonathan Baskin, president of marketing consultancy Baskin Associates, eviscerates...er...dissects a new ad for the 2014 Corolla, "Style Never Goes Out of Style." The ad shows past Corolla models surrounded by dancers, music and schtick from the respective periods for each model. He argues that "the ad provides a textbook case in mistakes to avoid when you contemplate your next campaign."
