• Digiday, Thursday, September 19, 2013 1:36 PM

Over the summer, Mental Floss asked its online readers what kinds of tricks or skills would they like to learn as part of the magazine’s “How To” series. It then turned those ideas into posts, paid for by Dos Equis, which also had four display ads on each page. There are many publications that have been experimenting with so-called native advertising – some as venerable as The Atlantic, Forbes and The New Yorker. But because of its less-newsy, entertainment-oriented content, Mental Floss has been more prepared than others to blur the lines between sales and editorial.

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