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Korean Soju Taking On America

  • NPR, Monday, September 23, 2013 8 AM

Soju is everywhere. Drinks International says Jinro Soju is the top selling spirit, in spite of only 5% of its sales being in the U.S. The saki-like spirit dominates in South Korea, and does well in Japan and China. But, with help from Korean star Psy ("Gangnam Style") the American operation wants to expand." To get beyond Korean Americans Jinro has partnered with the Los Angeles Dodgers and started selling soju at games. Psy is also featured on on billboards around L.A.

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