Rich online media developer Eyeblaster Monday named a well-known industry figure to its board and announced it had hired several key executives. Doug McFarland, who as general manager of
Advertising.com was one of the key players who oversaw its sale to America Online, has joined the Eyeblaster board. Prior to Advertising.com, McFarland was head of Jupiter Media Metrix. Eyeblaster
also named Richard Bukowski, Dayna Smith and Farrah Assadpour business development managers.