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AOL Does What Seems to be a Second Upfront Presentation During Advertising Week

Last night, AOL attempted to sell marketers, advertising agencies and Wall Street investors on a group of original online programming featuring personalities such as Gwynneth Paltrow, Sarah Jessica Parker, Hank Azaria and Nicole Richie. The programming is aimed at appealing to corporate advertisers looking for content of a much higher quality that the vast clutter of DIY creations that populate the Web.

Read the whole story at The Street »

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