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McDonald's USA CMO To Step Down

Nation's Restaurant News, Wednesday, September 25, 2013 8 AM

McDonald’s USA has confirmed that chief marketing officer Neil Golden is leaving. He's the second executive to leave in the past year and a half. Golden, who is retiring, had been CMO since 2008 and has been with the company for 24 years. He grew the McCafe line of specialty beverages, expanded the Dollar Menu, put a serving of fruit in Happy Meals and a contribution to Ronald McDonald House Charities with every purchase. In March last year former CEO Jim Skinner retired. Don Thompson replaced him.

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