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Unilever's Weed: Mobile For Developing Markets
- Marketing Magazine, Thursday, September 26, 2013 8:04 AM
Necessary viewing for global consumer brand companies, Keith Weed, global CMO at Unilever talks about mobile as the keystone for reaching developing countries. The company has just partnered with mobile marketing company Brandtone to expand reach across 10 different markets, including India, China and Indonesia. Over half of Unilever’s turnover comes from emerging markets, Weed said, which is expected to grow to around 75% over the coming years.
