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Apple Bests Coca-Cola As Most Valuable Brand

Public markets may say otherwise, but a new report places Apple ahead of Coca-Cola as the world’s most valuable consumer brand. The annual report comes courtesy of Interbrand, the Omnicom owned corporate identity and brand consulting firm. “This is the first time that the soft drink … has not been No. 1,” The New York Times notes.


Read the whole story at The New York Times »

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