Classifieds Lead 4 Percent Newspaper Ad Growth in Third Quarter Newspaper advertising expenditures for the third quarter of 2004 totaled $11.3 billion, a 3.8 percent increase over the
same period a year earlier, according to preliminary estimates from the Newspaper Association of America.
Classified advertising led the way with a 4.3 percent spending increase to $4.0 billion.
National ad spending increased 3.9 percent to $2.0 billion and retail spending rose 3.5 percent to $5.3 billion.
2004 Quarterly Newspaper Advertising Expenditures ($ in millions)
| Quarter | National $ | National %Chg | Retail $ | Retail %Chg | Classified $ | Classified %Chg | Total $ | Total %Chg |
| 1(p) | 1,835 | 4.54% | 4,794 | 2.66% | 3,592 | 4.00% | 10,222 | 3.46% |
| 2(p) | 2,137 | 2.80% | 5,470 | 2.60% | 3,901 | 6.90% | 11,508 | 4.10% |
| 3(p) | 1,959 | 3.85% | 5,289 | 3.50% | 4,022 | 4.25% |
11,271 | 3.83% |
Source: Newspaper Association of America
(p): Preliminary estimates
% change is over same quarter of previous year
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