• Search Engine Watch, Wednesday, October 9, 2013 1:24 PM

Google's Carousel doesn't always serve up in organic search results, but Jim Yu gives us four optimization tips that marketers should consider to improve their chances. The images that are most likely to appear for search queries include reviews and photo. It turns out that a variation on search terms can also trigger the carousel. Yu tells us that BrightEdge research reveals carousel results impact about 14% of keywords across all industries. Travel and Hospitality businesses are impacted the most, with 33% of their keywords triggering the feature. Read the article here.

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