Around the Net
Beyond Pop-Ups (ClickZ)
The once-ubiquitous pop-up may have all but vanished from the news over the past year, but hardly a day goes by when I don't hear from a marketer desperate to incorporate the format into his campaign.
Consumer usage of pop-up blocking software is increasing. So are the number of ISPs and browsers offering the feature. Yet that's not enough to dissuade marketers from gravitating to the format.
