Nielsen figures for delayed viewing during the major TV premiere week -- ending Sept. 29 -- "show 12 network series gained at least 4 million viewers between their original air dates and seven days
later," both from DVRS or cable systems' VOD, writes Gary Levin. "During last year's premiere week, only two shows achieved that lift."
He adds, "The gains in catch-up viewing
spells relief for programmers, because it erases year-to-year declines for all four major networks based solely on same-day viewing."Read the whole story at USA Today »