Will James Spader, star of the new NBC show "Blacklist," start tweeting? "Spader, like any other actor associated with a show, has his own agenda and concerns about speaking directly to his audience,"
writes Ellen McGirt and Nicole Laporte. "Those goals 'are somewhat aligned with the network’s,' [Fred Graver, Twitter’s head of TV] explains, 'but not completely. First of all, it’s
a work thing. They’re already paid to show up on set. Now you want me to do what? And everyone worries about tweeting a spoiler or creating a Tom-Cruise-on-Oprah’s-couch moment.'”
The two writers go into depth about Twitter's reaching out to broadcast TV, while "many senior TV executives remain dubious--if not disdainful--of Twitter."
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