Only 25 percent of marketers are sending follow up emails to online shoppers who have abandoned their shopping carts, according to a new report from email services provider Listrak. In research
conducted from June through August on the marketing practices of e-commerce sites in the Top 1000, Listrak found that the Top 1000 retailers only had email addresses for 29 percent of the shoppers who
abandoned their sites. To address the issue 19.8 percent of email marketers use popups to try to collect these email addresses. Among that group of retailers, 41 percent sent at least remarketing
email to a customer after they abandoned a cart.
Read the whole story at Internet Retailer »
