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NBCU Clusters Broadcast, Cable Ad Sales

NBCU has reorganized its ad sales offerings and staff in order to cluster the "NBC broadcast network with its mass reach entertainment cable networks," creating "an expanded Client Solutions Group that will help create marketing and sponsorship programs for advertisers," writes Jon Lafayette.

In one key personnel change, "Dan Lovinger, who had been responsible for sales of some of NBCU's cable networks and Spanish-language properties previously, has been promoted to executive VP and will be head of the Entertainment group, which includes the large reach networks including NBC, USA, Syfy, and WWE."

Read the whole story at Broadcasting & Cable »

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