Urban trendsetter Mass Appeal magazine has cemented a distribution deal with Urban Outfitters and launched an outdoor advertising unit. As part of the partnership with Urban Outfitters, the mag will
be displayed at stores across the country. Mass Appeal's ad subsidiary, which has already landed 10 prime locations in New York City, will specialize in hand-painted wallscapes and vinyl.
"The
relationship with Urban Outfitters provides advice to their shoppers and adds eyeballs to our audience, and our new advertising arm will provide a highly demanded service to a growing list of
advertisers," said vice president of advertising and marketing Joanne Carolino in a press release.
Since debuting in 1996, Mass Appeal has grown its audience to nearly 800,000 urban culture
artists on four continents.
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