• by Jack Loechner , Staff Writer @mp_research, November 30, 2004

Online Advertising Trends Continue Upward

According to the monthly Internet Advertising Report from AdZone Research, with information on online ad spending from more than 2500 websites worldwide, the latest figures available show that Online advertising expenditures totaled $696.2 million for September 2004, the highest figure since April 2004.

Technology was the top advertising category for the month, with over $181 million in online spending. Companies such as Dell, Hewlett-Packard and IBM are consistently among the top advertisers online. Finance was the 2nd rated category, led by Discount Brokers Ameritrade & Scottrade and Insurance company Allstate. Telecom companies, especially the wireless divisions, continue to advertise heavily online. Companies such as AT&T Wireless, Verizon Wireless, Cingular & Bell South were among the leading advertisers for the month.

While Online Ad spending is lower than the high for the year so far in January, it has remained steady at a very healthy $650+ Million per month.

2004 Online Ad Spending Trends

Month	Est Expenditures	Impressions
Jan-04	$826,115,500	76,769,710,000
Feb-04	$664,427,600	59,887,610,000
Mar-04	$687,473,200	66,874,720,000
Apr-04	$745,984,000	71,373,600,000
May-04	$652,480,800	58,391,660,000
Jun-04	$690,350,900	64,956,190,000
Jul-04	$684,615,000	64,069,030,000
Aug-04	$611,146,300	52,334,900,000
Sep-04	$696,169,600	61,516,340,000

Source: AdZone, November 2004

Top 10 Advertiser Categories September 2004

Rank	Category	Est. Expenditures	Impressions
1	Technology	$181,406,100	14,602,000,000
2	Finance	$89,730,650	7,020,786,000
3	Automotive	$64,027,400	6,975,806,000
4	Retail	$61,747,100	5,688,070,000
5	Business	$50,274,300	4,427,728,000
6	Travel	$47,382,700	4,286,857,000
7	Home	$33,821,500	1,923,517,000
8	Entertainment	$32,463,700	2,258,371,000
9	Sports & Leisure	$30,720,100	2,184,377,000
10	Health	$28,052,400	2,775,364,000

Source: AdZone, November 2004